{"id":416,"date":"2021-01-27T23:27:23","date_gmt":"2021-01-27T23:27:23","guid":{"rendered":"https:\/\/alvaro-varela.com\/?page_id=416"},"modified":"2025-05-23T17:01:00","modified_gmt":"2025-05-23T17:01:00","slug":"nike-joyride-new-york-city","status":"publish","type":"page","link":"https:\/\/alvaro-varela.com\/index.php\/sample-page\/nike-joyride-new-york-city\/","title":{"rendered":"Nike Joyride (2019)"},"content":{"rendered":"\n<div class=\"wp-block-image\"><figure class=\"aligncenter size-full is-resized\"><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/alvaro-varela.com\/wp-content\/uploads\/2021\/01\/s3-screen_shot_2019-08-22_at_3.56.56_pm-default-1280.png\" alt=\"\" class=\"wp-image-320\" width=\"1280\" height=\"879\" srcset=\"https:\/\/alvaro-varela.com\/wp-content\/uploads\/2021\/01\/s3-screen_shot_2019-08-22_at_3.56.56_pm-default-1280.png 1280w, https:\/\/alvaro-varela.com\/wp-content\/uploads\/2021\/01\/s3-screen_shot_2019-08-22_at_3.56.56_pm-default-1280-300x206.png 300w, https:\/\/alvaro-varela.com\/wp-content\/uploads\/2021\/01\/s3-screen_shot_2019-08-22_at_3.56.56_pm-default-1280-1024x703.png 1024w, https:\/\/alvaro-varela.com\/wp-content\/uploads\/2021\/01\/s3-screen_shot_2019-08-22_at_3.56.56_pm-default-1280-768x527.png 768w, https:\/\/alvaro-varela.com\/wp-content\/uploads\/2021\/01\/s3-screen_shot_2019-08-22_at_3.56.56_pm-default-1280-650x446.png 650w\" sizes=\"auto, (max-width: 1280px) 100vw, 1280px\" \/><\/figure><\/div>\n\n\n\n<h3 class=\"has-text-align-left wp-block-heading\">Premise<\/h3>\n\n\n\n<p class=\"has-medium-font-size\">Deeplocal created a massive three-story interactive exhibit for Nike to celebrate the release of their foam bead sole technology. The installation told a fictionalized story of how the foam beads are made: raw foam chunks are dumped into this elaborate machine which churns, pumps and processes them into tiny beads via a complex series of orbs, wires and tubes.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">My Role<\/h3>\n\n\n\n<p class=\"has-medium-font-size\">I designed a custom board and wrote firmware to control LEDs mounted to the faces of three large orb-shaped polyhedrons. The LEDs were configured in various patterns and animated sequences representing &#8220;work&#8221; being done on the foam chunks. I also specced motors for the churning mechanisms and prototyped various props including a prop syringe that &#8220;pumped&#8221; illuminated bead fluid into the side of the orbs.<\/p>\n\n\n\n<style type=\"text\/css\" scoped>.rbs_gallery_6a046c9e75428Spinner{\r\n\t\t\t\tmargin: 50px auto;\r\n\t\t\t\twidth: 50px;\r\n\t\t\t\theight: 40px;\r\n\t\t\t\ttext-align: center;\r\n\t\t\t\tfont-size: 10px;\r\n\t\t\t}\r\n\t\t\t.rbs_gallery_6a046c9e75428Spinner > div{\r\n\t\t\t  background-color: #333;\r\n\t\t\t  height: 100%;\r\n\t\t\t  width: 6px;\r\n\t\t\t  display: inline-block;\r\n\t\t\t  -webkit-animation: rbs_gallery_6a046c9e75428-stretchdelay 1.2s infinite ease-in-out;\r\n\t\t\t  animation: rbs_gallery_6a046c9e75428-stretchdelay 1.2s infinite ease-in-out;\r\n\t\t\t}\r\n\t\t\t.rbs_gallery_6a046c9e75428Spinner .rbs_gallery_6a046c9e75428Rect2 {\r\n\t\t\t  -webkit-animation-delay: -1.1s;\r\n\t\t\t  animation-delay: -1.1s;\r\n\t\t\t}\r\n\t\t\t.rbs_gallery_6a046c9e75428Spinner 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